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Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most.
Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action.
The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce.
Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.
ebook,Adam Curry, Jay Curry,The Customer Marketing Method How to Implement and Profit from Customer Relationship Management,Free Press,Marketing - Direct,Advertising Promotion,BUSINESS ECONOMICS / Marketing / Direct,Business,Business Economics,Business Economics / Budgeting,Business Economics / Marketing / General,Business Economics / Marketing / Research,Business / Economics / Finance,Business/Economics,Consumers' preferences,Consumers' preferences.,Customer Service,Customer relations,Customer relations;Management.,GENERAL,How-to/Do-it-yourself,MARKETING MANAGEMENT,Management,Marketing - Direct,Marketing - Research,Non-Fiction,Professional,Relationship marketing,Relationship marketing.,Sales marketing management,United States,Advertising Promotion,Business Economics / Budgeting,Business Economics / Marketing / General,Business Economics / Marketing / Research,Customer Service,Marketing - Research,Business / Economics / Finance,Marketing Management,Consumers' preferences,Customer relations,Management,Relationship marketing,Business Economics,Business/Economics,Sales Marketing,Sales marketing management

The Customer Marketing Method How to Implement and Profit from Customer Relationship Management eBook Adam Curry Jay Curry Reviews :

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most.
Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action.
The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce.
Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.

ebook,Adam Curry, Jay Curry,The Customer Marketing Method How to Implement and Profit from Customer Relationship Management,Free Press,Marketing - Direct,Advertising Promotion,BUSINESS ECONOMICS / Marketing / Direct,Business,Business Economics,Business Economics / Budgeting,Business Economics / Marketing / General,Business Economics / Marketing / Research,Business / Economics / Finance,Business/Economics,Consumers' preferences,Consumers' preferences.,Customer Service,Customer relations,Customer relations;Management.,GENERAL,How-to/Do-it-yourself,MARKETING MANAGEMENT,Management,Marketing - Direct,Marketing - Research,Non-Fiction,Professional,Relationship marketing,Relationship marketing.,Sales marketing management,United States,Advertising Promotion,Business Economics / Budgeting,Business Economics / Marketing / General,Business Economics / Marketing / Research,Customer Service,Marketing - Research,Business / Economics / Finance,Marketing Management,Consumers' preferences,Customer relations,Management,Relationship marketing,Business Economics,Business/Economics,Sales Marketing,Sales marketing management

The Customer Marketing Method How to Implement and Profit from Customer Relationship Management - edition by Adam Curry, Jay Curry. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Customer Marketing Method How to Implement and Profit from Customer Relationship Management.

 

Product details File Size 9901 KB Print Length 256 pages Publisher Free Press (January 18, 2002) Publication Date January 18, 2002 Sold by  Services LLC Language English ASIN B002RE3RN4

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